No matter what kind of online business you run, you also collect some data. To be honest we collect and store more and more data nowadays. The problem is that almost no one understands collected data and it cannot be used to make better business decisions.

The reason is simple. Database tables are hard to read. It is not easy to see trends and makes assumptions based on the raw table view.

Read our newest blog post about blazer gem that will help you read and understand collectted data.