Building a great product is a good starting point for success, but it’s rarely enough to generate meaningful traction. There are many channels we can use for distribution: organic search, social media, paid advertising, and PR, among others.

However, if we find success with any of these channels, user acquisition costs usually get higher with time, and that can become a real issue if we’re caught off-guard. Adding a referral system is a good way to acquire a portion of our users for a lower price.

In this article, we will learn how to add a referral system to a Rails app using the Refer gem to improve our chances of success.

Let’s start by understanding why adding a referral system is desired. Jump to the application setup if you already know about them.

https://avohq.io/blog/referral-system-rails