Getting organic traffic is a nice and sustainable way to build a digital business.

But if we’re not careful with the way we render our pages, we can harm our ability to gain traffic from search engines. The main issue with it is duplicate or near-identical content which can affect the way our pages are indexed and ranked.

In this article, we will learn how to handle these cases properly using canonical URLs in Rails applications and some scenarios we might run into.

Full article here: https://avohq.io/blog/canonical-urls-rails