Even though the gradual engagement meme has been around for a while, and everyone just hates signup forms, they just seem to keep popping up like a bad habit. My site, Newsforwhatyoudo.com was one of the guilty parties. We saw users coming back to the site repeatedly, but not signing up. The percentage that looked at the signup form and then bolted was uncomfortably high. It was time to kill the signup form. This blog post documents how we implemented gradual engagement using Ruby on Rails and restful authentication.